b_communication_sub_course_writing_impact

Email Etiquette:

• Professional salutations and closings.
• Clear and concise subject lines.
• Structured and grammatically correct language.
• Avoiding jargon and unnecessary formality/informality.
• Respectful tone and appropriate humour.
• Proofreading and editing before sending.

Report Structure and Formatting:

• Executive summary highlighting key points.
• Introduction providing background and context.
• Methodology outlining research or data collection methods.
• Results & Analysis explaining findings and insights.
• Discussion interpreting results and drawing conclusions.
• Recommendations outlining suggested actions or improvements.
• Professional formatting with consistent fonts, headings, and layout.

Persuasive Writing Techniques:

• Strong opening hooks to grab attention.
• Compelling evidence and data to support arguments.
• Addressing audience needs and pain points.
• Highlighting benefits and value propositions.
• Clear calls to action motivating desired responses.
• Confident tone and positive language.

Adapting Writing Style for Different Cultures:

• Understanding cultural differences in communication styles (direct vs. indirect, formal vs. informal).
• Tailoring vocabulary, tone, and sentence structure accordingly.
• Avoiding cultural references or humour that might be misunderstood.
• Respecting cultural values and sensitivities.

Real-Life Extract:

                   (Analyse a compelling business proposal excerpt. Highlight elements like strong opening, evidence-based arguments, clear value proposition, and culturally appropriate language. Explain how these factors contribute to its effectiveness.)

 Short Quiz (Matching):

1)      You need to inform colleagues about a project update. Which writing style is most appropriate? 

                          a)  Formal report format

      b) Concise email with key points

      c) Informal chat message

      d) Detailed proposal

2)      Your proposal targets potential investors from another country. What’s most important to consider?

a.       Jargon and technical terms

b.       Cultural references and humour

c.       Tailoring writing style to their cultural context

d.       Shortening the executive summary

3)      What’s the best way to persuade your manager to approve your budget request?

a.       Using vague arguments and emotional appeals

b.       Providing clear data and highlighting potential gains

c.       Writing in a complex and technical style

d.       Making jokes and keeping it casual

4)      What’s crucial for professional email etiquette?

a.       Using slang and emojis

b.       Proofreading for errors

c.       Having lengthy greetings

d.       Ignoring deadlines

5)      What’s an example of culturally sensitive writing?

a.       Using idioms that might be offensive in some cultures

b.       Avoiding assumptions about audience preferences

c.       Including jokes related to local stereotypes

d.       Using universal and respectful language.